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Subtext May be a group of coffee experts broiling in one of the mechanical hold-outs of Toronto, Canada. Their point is to thrust the boundaries of coffee quality, not for a few amateur or stylish occupations, and not for inner self or self-fulfillment. Subtext accepts engaging with higher quality coffee as an alternative to the anonymization and commoditization that has characterized the standard treatment of coffee all through history. It May sound elevated, but so much of their work is really making obvious what is as of now there: an unimaginable world of biodiversity and of individuals tending to arrive, create, and community. For that reason, quality for them May be a coordinated association with agribusiness. That's what coffee is. And so quality is an affirmation of regularity, of micro-rationality, and of the human work behind each picked and prepared coffee cherry.