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It all began in 1916, when they began producing cider at Sam's Cider. Apples were paid instead of a salary during difficult times. This arrangement worked out well for them at first, but the following year, a glut of apples caused prices to fall. They were compelled to act right away because they were in danger of losing everything. Sam's Cider saw the potential in their one and only asset, so he borrowed the necessary equipment and made two hogshead of cider, which ended up in the White Hart Inns cellars. A powerful marketing tool was and still is word of mouth. Within a short time, other establishments began carrying their Inchs cider. Even though business was steady over the next few years, they still considered cider making a hobby.